Boulevard would transform Funky Town to capital of South East

Funky Town.

Franga.

Let’s face it, Frankston used to have a bit of an image problem.

But as you look around this city today, those tired retorts have been replaced by an overwhelming sense of optimism, determined economic enterprise, high-end luxury developments, and a vibrant sense of community.

Yes, Frankston City has bold ambitions to become the capital of the south east – where the sky’s the limit (well, 16 storey limit) and Frankston is no longer viewed as the gateway to the Mornington Peninsula. It’s the destination.

None of this has occurred overnight.

In fact, it has taken a lot of hard work from Frankston City Council, significant investments by both levels of government, and business leaders and developers taking a chance on a city with enormous potential.

Following the designation of Frankston as a Metropolitan Activity Centre, the framework is now in place to ensure Frankston City will be able to meet the challenges of the next few decades. As this region grows, Frankston City and Mornington Peninsula Shire will be home to 343,000 people by 2036 – and more locals will be looking to live in activity centres with easy access to jobs, public transport, schools, entertainment and dining, and world class healthcare.

To do this, we need government to back us.

A 3.7km stretch of Nepean Highway from Mile Bridge to Olivers Hill is in a need of a major glow up.

$10 million from both State and Federal Government will significantly enhance local infrastructure and liveability along the boulevard.

The revitalisation of Nepean Boulevard will make a real statement for tourists flocking to the beach. They will know they have arrived in Frankston when they’re greeted by a green canopied boulevard, a rejuvenated public realm, and a plethora of dining experiences.

In the north, central and south sections of the boulevard, visitors will also discover a city that respects and preserves its rich history, embraces and nourishes the natural environment, and celebrates and enhances its bay vistas.

Together with Frankston City Council, the Committee will advocate for this project and seek funding from both levels of government and both sides of politics.

We do this because we know that investment in Frankston City is important to cater for the region’s growth, economic opportunities, and housing targets.

If funding is secured, the Nepean Boulevard Revitalisation will help ensure Frankston realises it’s potential as the capital of the south-east of Melbourne and a destination for millions of visitors each year.

Nepean Boulevard Revitalisation is a priority of the Committee at the 2025 Federal Election. You can read more about it here.